I joined Dave at Peach New Media after graduating college, eventually becoming CTO. I spent eight years designing, developing, and implementing software to help associations deliver learning content to their members.While I was there, technology advanced and the space exploded with options. There are literally thousands of learning management systems out there. Sure, we thought we did some things better than anyone else, but at the end of the day we were selling a commodity. I saw the same thing happening to our association clients, they were no longer the only place for their members to get content. Every year more competitors popped up, more business models surfaced, and there were more options for their members to get their continuing education. The challenge associations were facing was not just getting their content out there, it was how to keep their members coming back.