PropFuel, The First Voice of The Member Platform For Associations

Unparalleled Association Technology Experience

PropFuel Leadership Team

With over 50 years of combined experience building technology for Associations, we are committed to sharing in your success.

Dave Will
Co-Founder & CEO
When I was 30 years old, after being laid off from my consulting job, I decided to set up a desk in my basement and start something of my own. That business turned into Peach New Media, and years later I had a team of 40 employees serving 100s of associations with our Freestone learning management system.You learn a lot of lessons growing a business, but the one that stands out the most to me by far is the power of relationships. For me, that meant focusing almost all of my time and effort on building authentic relationships with our employees and our clients. All of the success that we had in that business was a result of the culture that we built, where our employees were part of the mission, and our clients felt like they were part of our family.
Cameron Aubuchon
Co-Founder & CTO
I joined Dave at Peach New Media after graduating college, eventually becoming CTO. I spent eight years designing, developing, and implementing software to help associations deliver learning content to their members.While I was there, technology advanced and the space exploded with options. There are literally thousands of learning management systems out there. Sure, we thought we did some things better than anyone else, but at the end of the day we were selling a commodity. I saw the same thing happening to our association clients, they were no longer the only place for their members to get content. Every year more competitors popped up, more business models surfaced, and there were more options for their members to get their continuing education. The challenge associations were facing was not just getting their content out there, it was how to keep their members coming back.
Ryan Graham
VP, Sales
Ryan has over 15 years of experience in the association technology space and demonstrated success leading organizations through the buying process and client journey.  Ryan has proven experience partnering with associations to facilitate the delivery of sustained value to their members through the use of technology.  He graduated from the University of North Carolina at Charlotte, with a degree in Communications and Organizational Studies.  Ryan's previous roles include Director of Sales and Marketing for Boston Conferencing and Vice President of Sales for Peach New Media, which was acquired by Abila. Ryan brings an awareness of the critical role learning technology plays in the success of today's associations, along with a deep understanding of how technology fits into the landscape of today's association technology stack.
Amith Nagarajan
Board Member
Amith Nagarajan is an entrepreneur who believes in combining purpose, passion and profit. Amith grew up in Silicon Valley and started Aptify in 1993, which is now part of the Community of Brands. Aptify is a purpose-driven company focused on providing technology and services to the not-for-profit sector around the globe. More recently Amith founded Association Success Corporation – a group of businesses rooted in a shared purpose of helping associations achieve greater success.
Drop Us a Line