Member Insights & Engagement Platform

Make Membership Meaningful.

What if you knew what every member wanted — and what to do next? PropFuel shows you what members need and makes it easy to keep them engaged.

Trusted by 300+ associations

Trusted by 300+ associations

Trusted by 300+ associations

Unopened emails aren't the problem. They're a symptom.

The Problem

Your data isn't up to date.

You don't know your members.

You scream into the void and hope someone's listening.

Sound Familiar?

You have an AMS to store data. You have an email tool to send messages. But you still need better member data and engagement, right?

Welcome to PropFuel

The membership insights and engagement platform built to integrate with your tech stack and sit at the intersection of data and action — so you can finally understand what members want and deliver on it.

Platform

Know and grow your membership with PropFuel.

The Insights Engine

Surfaces who wants what, who’s at risk, and who’s ready for more — so you stop guessing and start acting.

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The Automation Engine

Builds campaigns from scratch using 70+ blueprints — segments, messaging, workflows. You just approve and launch.

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The Engagement Engine

Turns one-way communications into two-way exchanges across email, website, and SMS. Near-zero friction for members.

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Membership AI

The intelligence layer that listens, interprets, recommends, and builds. Every interaction makes the next one smarter.

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Real numbers. Real outcomes.

PropFuel clients don’t just engage more members — they grow revenue and retain more than ever.

Average first-year revenue growth

Revenue growth across clients

Of declining orgs reversed course

Use Cases

Real outcomes. Real associations.

Win-Back

Renewals

Data Intelligence

Onboarding

Events

Acquisition

What Our Clients Say

Hear from our clients.

“PropFuel completely changed how we think about member engagement. We went from guessing to knowing — and our retention numbers prove it.”

Sarah Mitchell

VP of Membership, AAP

“Within 90 days, we reversed a three-year decline in membership. PropFuel gave us the insights we never had and the tools to act on them.”

James Rodriguez

Executive Director, NACUBO

“We used to send the same email to 40,000 members. Now every touchpoint is personal, and our engagement rate went from 2% to 45%.”

Dr. Karen Liu

CEO, NAPNAP

“The win-back campaign alone generated $320K in recovered revenue. PropFuel pays for itself in the first quarter.”

Michael Torres

Director of Operations, ASAE

“Our board asked how we suddenly knew so much about our members. The answer was simple — we finally started asking the right questions.”

Amanda Chen

Membership Director, ISTE

“PropFuel is the first platform that actually closes the loop between what members say and what we do about it. It’s a game changer.”

David Kowalski

COO, INCOSE

“Within 90 days, we reversed a three-year decline in membership. PropFuel gave us the insights we never had and the tools to act on them.”

James Rodriguez

Executive Director, NACUBO

“We used to send the same email to 40,000 members. Now every touchpoint is personal, and our engagement rate went from 2% to 45%.”

Dr. Karen Liu

CEO, NAPNAP

“The win-back campaign alone generated $320K in recovered revenue. PropFuel pays for itself in the first quarter.”

Michael Torres

Director of Operations, ASAE

“Our board asked how we suddenly knew so much about our members. The answer was simple — we finally started asking the right questions.”

Amanda Chen

Membership Director, ISTE

“PropFuel is the first platform that actually closes the loop between what members say and what we do about it. It’s a game changer.”

David Kowalski

COO, INCOSE

FAQ

Common questions, straight answers.

What exactly is PropFuel?

PropFuel is a membership insights and engagement platform. It helps associations ask members the right questions, capture every response, and act on that data — all in one place. Think of it as the layer between your AMS and your email tool that actually drives engagement.

How is PropFuel different from our email marketing tool?

Email tools send messages. PropFuel creates conversations. Every interaction captures member data that writes back to your AMS automatically. You’re not just broadcasting — you’re listening, understanding, and acting on what members actually want.

How long does it take to get started?

Most organizations are live within 2-4 weeks. Our implementation team handles the heavy lifting — AMS integration, campaign setup, and training. You’ll have your first campaign running and collecting real member insights fast.

Does PropFuel integrate with our AMS?

Yes. PropFuel integrates with all major association management systems including Nimble AMS, Fonteva, iMIS, YourMembership, MemberClicks, and more. Data flows both ways — we read member data and write engagement insights back automatically.

What kind of results can we expect?

On average, clients see 45% member engagement rates (vs. 2% industry average), $650K in first-year revenue growth, and 72% of declining organizations reverse course. Most clients see ROI within the first 90 days.

Do we need technical staff to manage PropFuel?

Not at all. PropFuel is built for membership professionals, not developers. Our Automation Engine comes with 70+ campaign blueprints ready to deploy with one click. If you can send an email, you can use PropFuel.

What channels does PropFuel support?

PropFuel engages members across email, website (pop-ups, banners, inline content), and SMS. Every channel feeds the same member profile, so you get a complete picture of what each member wants regardless of where they respond.

How does the AI actually work?

Membership AI powers three agents: the Insight Agent surfaces what matters from your data, the Initiative Agent recommends what to do next, and the Recommendation Agent personalizes every touchpoint. It learns continuously — the more you use it, the smarter it gets.

What size organization is PropFuel built for?

PropFuel works with associations of all sizes — from 5,000-member organizations to 500,000+ member associations. Our platform scales with you, and pricing is based on your membership size so it’s always right-sized for your organization.

Can we see PropFuel in action before committing?

Absolutely. We offer personalized demos where we walk through your specific use case — whether that’s retention, acquisition, event engagement, or data intelligence. You’ll see exactly how PropFuel would work for your organization.

Ready to make membership meaningful?

See what your members actually want — and what to do next.

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