Use certification to earn the renewal before renewal season starts

Slides from PropFuel's certification webinar: how GCSAA, CSI, and ARN turned credential deadlines into ongoing conversations, with the questions they asked and the results.

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What’s inside

A four-stage certification journey: interested, pursuing, certified, recertifying

Real campaigns from GCSAA, CSI, and ARN, showing the question members saw and how they answered

How ARN's weekly CRRN prep quiz drew 1,300+ sign-ups and a 72% engagement rate

What to send for each barrier answer (time, cost, still studying), plus three things to do this week

For association teams who run or support a certification or credential program

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From the slides: ARN saw a 32% increase in certification applications, alongside their broader digital push.