Grow membership by starting conversations with prospects

A 43-page playbook for association membership and marketing teams: the Ask. Capture. Act. framework, five acquisition strategies, key metrics, and a 30-day plan.

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What’s inside

Five acquisition strategies: website conversion, prospect nurture, events, referrals, and student pipelines

A graduation transition campaign timed from 60 days before graduation to 14 days after

Four metrics with formulas (conversion by stage, CPAM, LTV, campaign ROI) plus a mini ROI calculator

A 30-day quick start plan in four weekly sprints, from funnel audit to measuring and scaling

For membership and marketing leads who need new members, not more email sends

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Membership teams at 330+ associations use PropFuel

From the playbook: 65% of prospective members never even open recruitment emails (PropFuel 2024 Association Email Engagement Benchmark Report).