Jason Widup

Fractional CMO

Jason is the founder of Peak B2B, a solo venture where he advises and consults with B2B founders and marketers on marketing leadership, demand gen, operations and go-to-market strategies. He was most recently head of marketing at Metadata, taking them from $1m to $15m in ARR in just 3 years. Jason has spent his career leading marketing teams across several industries at companies like Tableau, Getty Images, Microsoft and Workfront. He has a gentle but no-nonsense approach that helps companies execute marketing and sales activities with high efficiency and high quality, that allows them to stand out from their competition.

  • Named 2022 LinkedIn Creator of the Year by LinkedIn
  • Grew personal LinkedIn following from 1,500 to over 11,000 in 3 years.
  • Grew Metadata company page followers from 4,000 to nearly 20,000 in 3 years.
  • Co-Host of Demand Gen U podcast with over 60 episodes & 2k average downloads per episode.
  • Built DEMAND Community with over 2,000 active B2B DG marketers.
  • Produced DEMAND Conference last 2 years with 4400, then 7500 registrants.
  • Speaks at marketing and saas conferences on creative demand gen strategies.