Your members aren’t engaging in just one place — they’re moving between email, your website, social channels, events, SMS, and more. And if your communication only shows up in a single lane, you’re missing real opportunities to meet them where they already are.

In this session, we explore what it really looks like to build stronger member connections through cross-channel engagement. Not by sending more messages, but by delivering the right message at the right moment, in the channel that makes sense.

We’ll break down how associations can create a seamless experience across every touchpoint — turning quick interactions into meaningful conversations, connecting channels so they feel personal instead of fragmented, and responding to member signals in real time to move people forward.

You’ll learn how to use a cross-channel strategy to show up consistently, deepen relationships, and make every member feel seen, heard, and valued… without needing a major tech overhaul.

Key Takeaways:

• Understand how members move between channels — and how to meet them there with purpose
• Learn how to turn small interactions into deeper conversations across email, SMS, and the web
• See how to connect channels so the experience feels cohesive, not disjointed
• Discover simple strategies to respond to real-time member signals and guide the next step forward
• Walk away with practical, easy-to-implement tactics you can start using right away