On Thursday, June 26, we hosted a virtual client-only roundtable on The Certification Experience: Engaging Members Through Every Milestone.
We explored how associations are using PropFuel to support members through every stage of the certification journey—from pre-application to renewal—and how conversational engagement drives retention, satisfaction, and action.
The session featured real client examples and best practices, offering insights from fellow association professionals on what’s working when it comes to certification strategy.