Trying something a little different today. Normally my Friday updates are somewhat philosophical, and if you make it to the end, I've got something totally stupid and fun for you... (no cheating) ;
Today, I just want to tell you about 5 new features w've released in the past couple months:
1. ACTION WORKFLOWS:
Actions are probably the biggest thing that differentiate what we do from that of a survey. A survey tool is good at insight and pretty charts and graphs. It's a dissection of your membership.
Actions are automated workflows designed to take action based on how your participant answers a question to create a personalized experience fo your members.
One super simple and easy example to drive revenue is targeting lapsed members. Depending on the stage of a renewing member (soon to renew, grace period, expired, or dormant) simply sending out a series of questions over that time that draws the member's attention to their membership status can be followed up with actions like: post a link to renew on the landing page, send an internal alert to a membership person, send a follow up to the participant with renewal instructions.
2. AMS CONNECTORS ENHANCING PROFILES:
Without a direct connection to your AMS, automation is less effective. Your AMS tells us where your members are in their member journey. The AMS tells PropFuel when someone is coming closer to renewal or when they've lapsed, which allows PropFuel to send questions triggering engagement.
With the ability to not only pull data from the AMS, but in many cases, write data back, we can solve the problem of weak or outdated profiles.
3. AD SPACE ON EMAIL CHECK-INS:
If you're looking for revenue generating opportunities or if you feel like you're trying to find alternative ways to provide value to your sponsors, try offering them ad space on the check-in emails. The ad space is perfect for announcements, conference notices, sponsor ads and renewal reminders.
4. ENHANCED FILTERS AND REPORTING:
We've added filters and reporting enhancements to help with your graphics and presentation when sharing insights with leadership or Board members.
5. SEND A TEST EMAIL:
Ridiculously obvious, but you probably want to see what a check-in looks like before it goes out. Now you can.
