PropFuel is the AI-powered online member engagement platform that helps associations understand what members want and act on it. It is not another email tool. PropFuel turns one-way member communication into two-way conversations, and every answer writes back to your AMS automatically, where your AMS supports it.
Engine 01
More signal. Less noise.
Interprets member behavior and surfaces who wants what, who’s at risk, and who’s ready for more, so you stop guessing and start acting. Each member’s signal score is built from their answers, email and website activity, and your AMS data.
• Real-time member signals and engagement scoring
• At-risk members identified before they lapse
• AI-powered Signals that learn from member behavior over time
• Clear dashboards that show what to do next
Engine 02
More personalization. Less busy work.
The Automation Engine builds campaigns for you, with segments, messaging, and workflows, from 70+ blueprints. A blueprint is a ready-made campaign with the segment, timing, and messaging already set. You just approve and launch.
• 70+ campaign blueprints ready to deploy
• AI-generated messaging tailored to each segment
• Conditional logic and drip sequences
• One-click campaign builder with no technical skills needed
Engine 03
More engagement. Less silence.
The Engagement Engine turns one-way communications into two-way exchanges. Unlike member communication software that only broadcasts, it delivers multichannel member communication with single-click responses across email, website, and SMS. Near-zero friction for members.
• Single-click email responses members actually use
• Website targeting with pop-ups, banners, and inline content
• SMS engagement with opt-in management
• AMS integration with automatic data write-back
Across all three engines
The reinforcements you’ve been waiting for.
Membership AI is the intelligence layer across all three engines. It is not a chatbot waiting for you to type a question. It works like extra hires for your team: a data analyst spotting what matters in your data, a membership coordinator building your segments, and a campaign manager drafting campaigns for your approval.
It learns from every campaign, member response, and goal you set, so its recommendations get more specific to your association over time.
• Signals, your new data analyst, surfaces what matters in your data
• AI Segments, your new membership coordinator, builds audiences from plain language
• AI Campaign Builder, your new campaign manager, drafts campaigns for your team to approve
• Nothing sends until someone on your team approves it
Most member communication solutions stop at the send. PropFuel helps associations understand what members want and act on it, all in one platform. Bring your AMS, and we’ll show you what your members are already telling you.