Talking to individual members of your association is really time consuming. It's exhausting, too, and I know you have limited resources. We all do.
I feel like we should talk to our members as often as we can.
I ask this question because it's a conversation I've been having with people more and more, as we're trying to help make it easier for you to talk to your members.
Everyone is overworked and has a long list of things they're trying to get done. So, I often ask, where does "talking to your members" fall on the list of priorities? I'm still trying to get my arms around the answer to that question.
I think what I'm hearing from most people is that it's really important to Membership and Marketing to talk to their members, but the idea of it is overwhelming and usually falls by the wayside as a result.
With that in mind, I want you to imagine this scenario and think if it would make it all a little easier for you:
1. You have a series of check-ins with your members, not unlike this one, where you ask a question and get them talking to you.
2. Many won't answer, but many will. And of those, many will come back at you with comments, requests and questions. THIS IS GOOD, because now you've identified the few dozen people this week that you should be connecting with. BECAUSE they are already talking to you.
3. So now you have a few dozen people to talk to. Rather than calling each one, why not just respond to them via email? And what if you and a couple other people on your team all had access to the exchange?
That's the Conversational Inbox we just released last week. I'd love to show it to you.
Set up a time with me and we'll walk through it.
Dave Will
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "Walk faster and smile less, because perception is reality." Dave took this feedback to heart and started a business based on the antithesis of this advice. Fourteen years later, Dave successfully sold Peach New Media, a Learning Management System for associations, which is now part of Community Brands.
Since then, Dave and his leadership team from Peach built an engagement platform called PropFuel, the first Conversational Engagement platform designed specifically for member based organizations to improve member engagement using the Ask, Capture, Act methodology.
Dave lives on the South Shore of Massachusetts with his 3 boys, 3 boy dogs and his formidable wife, Nicole. He's an endurance runner and pretends to work from his boat in Buzzards Bay, MA as much as possible all summer long.