I frequently get asked how feedback helps drive revenue for associations...

Today, I had this conversation with my new friends, Marilee and Shannon at a well managed and growing association focused on continuing to drive revenue. They inspired me to write this post.

As marketing and membership converge for associations, I often find myself talking about member engagement with both of those individuals together. We talk about how associations are carrying a bullhorn but lack a set of ears. PropFuel is a way of creating a new channel by which associations can listen better at scale, creating stronger relationships and driving more revenue.

Here are examples of feedback campaigns that will help most associations: (a feedback campaign is a drip campaign with questions instead of content)

• Existing member engagement (segmented by member type)
• New member engagement campaign
• Prospective member campaign
• Past member recruitment campaign
• Education/ conference/ learning Engagement
• Sponsor/ Partner engagement
• Volunteer engagement campaign

And here's how the feedback can drive more revenue:

• Dues
• New member retention
• Existing member retention
• Past member recruitment
• Prospective recruitment
• Member upgrades (ie. student to full member)
• referral program
• Non-Dues
• Learner segmentation
• Profile data collection
• Certification support
• Improved meeting and conference attendance
• Improved sponsor support - sell them questions

I hope this sparks some ideas. If you want to dig deeper and see how PropFuel can help, let's set up a time to talk.

I'd love to show you how PropFuel can help you create more dynamic relationships by asking questions on a continuous basis, giving your constituents a voice, and therefore getting them more involved in the member experience. Set up a time to see a demo with me.