Capture Anonymous Website Visitors and Turn Them into Engaged Contacts via PropFuel Website Engagement
If someone makes it to the third level of your website—say, a deep-dive Programs page—you can bet they’re interested in what your organization offers. But what happens when that visitor is still anonymous? How do you convert their curiosity into a connection?
With our latest PropFuel Website Engagement update, now you can.
Introducing Contact Information Collection for Website Visitors
Our new feature allows you to identify anonymous visitors and capture their contact information—right from your site. Here’s how it works:
✅ Show Prompts to the Right People
Let’s say you want to display a prompt on your Programs page encouraging visitors to sign up for your newsletter. With PropFuel, you can easily set conditions so that the message only shows on a specific URL and only to anonymous users. No need to nudge people you’ve already identified—we’ve got you covered.
✅ Ask for Contact Info—The Right Way
You could ask for open-text responses, but PropFuel’s new contact information question type ensures the platform recognizes and processes the data correctly. You can:
- Collect full name and business email
- Customize field labels
- Seamlessly create new contact records in your PropFuel account
✅ Automate the Follow-Up
Once a visitor shares their info, it’s go time:
- They’re automatically tagged (e.g., as a “WebContact”)
- They’re added to a pre-built PropFuel nurture campaign
- You can send a sequence of personalized emails to keep them engaged
From anonymous visitor to warm lead, all in a matter of clicks.
✅ See It in Action
Once submitted, the contact’s information is instantly visible in your PropFuel system—ready for further engagement. If the email matches an existing record in your AMS, we’ll sync it up for you.This isn’t just a pop-up. It’s the beginning of a relationship.
Why This Matters
With email fatigue on the rise and attention spans shrinking, meeting potential members in the moment is more important than ever. This feature helps associations start conversations while someone is already leaning in—and turns passive browsing into meaningful engagement.
Want to see how it works on your site?
Get in touch with us here. We'd love to help you start capturing more value from your web traffic.
Dave Will
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "Walk faster and smile less, because perception is reality." Dave took this feedback to heart and started a business based on the antithesis of this advice. Fourteen years later, Dave successfully sold Peach New Media, a Learning Management System for associations, which is now part of Community Brands.
Since then, Dave and his leadership team from Peach built an engagement platform called PropFuel, the first Conversational Engagement platform designed specifically for member based organizations to improve member engagement using the Ask, Capture, Act methodology.
Dave lives on the South Shore of Massachusetts with his 3 boys, 3 boy dogs and his formidable wife, Nicole. He's an endurance runner and pretends to work from his boat in Buzzards Bay, MA as much as possible all summer long.