Capture Anonymous Website Visitors and Turn Them into Engaged Contacts via PropFuel Website Engagement
If someone makes it to the third level of your website—say, a deep-dive Programs page—you can bet they’re interested in what your organization offers. But what happens when that visitor is still anonymous? How do you convert their curiosity into a connection?
With our latest PropFuel Website Engagement update, now you can.
Introducing Contact Information Collection for Website Visitors
Our new feature allows you to identify anonymous visitors and capture their contact information—right from your site. Here’s how it works:
✅ Show Prompts to the Right People
Let’s say you want to display a prompt on your Programs page encouraging visitors to sign up for your newsletter. With PropFuel, you can easily set conditions so that the message only shows on a specific URL and only to anonymous users. No need to nudge people you’ve already identified—we’ve got you covered.
✅ Ask for Contact Info—The Right Way
You could ask for open-text responses, but PropFuel’s new contact information question type ensures the platform recognizes and processes the data correctly. You can:
- Collect full name and business email
- Customize field labels
- Seamlessly create new contact records in your PropFuel account
✅ Automate the Follow-Up
Once a visitor shares their info, it’s go time:
- They’re automatically tagged (e.g., as a “WebContact”)
- They’re added to a pre-built PropFuel nurture campaign
- You can send a sequence of personalized emails to keep them engaged
From anonymous visitor to warm lead, all in a matter of clicks.
✅ See It in Action
Once submitted, the contact’s information is instantly visible in your PropFuel system—ready for further engagement. If the email matches an existing record in your AMS, we’ll sync it up for you.This isn’t just a pop-up. It’s the beginning of a relationship.
Why This Matters
With email fatigue on the rise and attention spans shrinking, meeting potential members in the moment is more important than ever. This feature helps associations start conversations while someone is already leaning in—and turns passive browsing into meaningful engagement.
Want to see how it works on your site?
Get in touch with us here. We'd love to help you start capturing more value from your web traffic.
Cameron Aubuchon
Cameron Aubuchon is PropFuel's Chief Technology Officer, leading the product and development efforts for our Conversational Engagement platform. Prior to co-founding PropFuel in 2017, Cameron worked alongside Dave at Peach New Media, serving as CTO until selling to Abila in 2015. Cameron graduated from Georgia Tech with a degree in Computational Media, and has spent his entire career in the association software space.
He currently resides in Atlanta, Georgia with his wife Jessica, and 3 young children. If he is not at his desk, you can find him chasing his kids around, in the school carpool line or playing a round of golf.