Get More Out of Your Website Traffic with PropFuel Analytics
Your website is already one of your most important engagement tools—but without visibility into visitor behavior, it's hard to know what's actually working.
With our latest PropFuel Website Engagement update, now you can.
Introducing Web Analytics & Smarter Campaign Targeting
This release includes major upgrades to help you better understand traffic patterns and trigger more relevant engagement.
Here’s what’s new:
✅ Website Analytics Dashboard
See page views flowing through your PropFuel plugin—broken down by URLs, counts, and patterns. This dashboard gives you a clear, real-time view of activity across your site so you can quickly assess where attention is going and how it connects to your engagement efforts.
✅ New Targeting Conditions Based on Visitor Behavior
Now you can trigger campaigns based on two new types of behavior data:
- New vs. Returning Visitors
Customize your messaging based on whether someone is landing on your site for the first time or coming back for more.
- Page view Frequency
Target visitors who have viewed a specific page (or set of pages) multiple times—ideal for surfacing interest and nudging repeat browsers toward action.
✅ More Personalization, Less Guesswork
These new features let you go beyond page-level targeting. Instead of guessing what your visitors are looking for, you can now engage based on how often they visit, what pages matter most, and whether they’re already familiar with your organization.
Dave Will
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "Walk faster and smile less, because perception is reality." Dave took this feedback to heart and started a business based on the antithesis of this advice. Fourteen years later, Dave successfully sold Peach New Media, a Learning Management System for associations, which is now part of Community Brands.
Since then, Dave and his leadership team from Peach built an engagement platform called PropFuel, the first Conversational Engagement platform designed specifically for member based organizations to improve member engagement using the Ask, Capture, Act methodology.
Dave lives on the South Shore of Massachusetts with his 3 boys, 3 boy dogs and his formidable wife, Nicole. He's an endurance runner and pretends to work from his boat in Buzzards Bay, MA as much as possible all summer long.