Get More Out of Your Website Traffic with PropFuel Analytics
Your website is already one of your most important engagement tools—but without visibility into visitor behavior, it's hard to know what's actually working.
With our latest PropFuel Website Engagement update, now you can.
Introducing Web Analytics & Smarter Campaign Targeting
This release includes major upgrades to help you better understand traffic patterns and trigger more relevant engagement.
Here’s what’s new:
✅ Website Analytics Dashboard
See page views flowing through your PropFuel plugin—broken down by URLs, counts, and patterns. This dashboard gives you a clear, real-time view of activity across your site so you can quickly assess where attention is going and how it connects to your engagement efforts.
✅ New Targeting Conditions Based on Visitor Behavior
Now you can trigger campaigns based on two new types of behavior data:
- New vs. Returning Visitors
Customize your messaging based on whether someone is landing on your site for the first time or coming back for more.
- Page view Frequency
Target visitors who have viewed a specific page (or set of pages) multiple times—ideal for surfacing interest and nudging repeat browsers toward action.
✅ More Personalization, Less Guesswork
These new features let you go beyond page-level targeting. Instead of guessing what your visitors are looking for, you can now engage based on how often they visit, what pages matter most, and whether they’re already familiar with your organization.
Cameron Aubuchon
Cameron Aubuchon is PropFuel's Chief Technology Officer, leading the product and development efforts for our Conversational Engagement platform. Prior to co-founding PropFuel in 2017, Cameron worked alongside Dave at Peach New Media, serving as CTO until selling to Abila in 2015. Cameron graduated from Georgia Tech with a degree in Computational Media, and has spent his entire career in the association software space.
He currently resides in Atlanta, Georgia with his wife Jessica, and 3 young children. If he is not at his desk, you can find him chasing his kids around, in the school carpool line or playing a round of golf.