For the past year, we've been inundated with AI from every direction and everyone is trying to decide how much they're going to invest in learning and "doing" AI. AI is coming at us mostly in the form of ChatGPT or cool new apps utilizing similar LLMs.
One of my favorites this week is Suno (thanks Beth Z for the webinar on crazy AI stuff). It's a song app and will write a song about anything in about 30 seconds. For example - my wife lost her phone and asked me if it was in the room with me. I said no and she asked me to call her phone for her. As it turns out it was right next to me. So of course I asked Suno to write me a song about that.
So yeah, there are some pretty cool apps but IMHO, that's not how most of us will use AI. It's not ChatGPT or Suno that we're going to be tapping into the most. It's the tools that we're already using to do our jobs... your AMS, your marketing automation system, Canva or Microsoft whatever, AND yes, PropFuel, d'uh!
If you're a user of PropFuel and you see this magic wand somewhere
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... that means you're using AI.
It might be to create a campaign from scratch from our AI Blueprints, or to create the content of an email or landing page, or simply to create a catchy subject line. Regardless, you're going to see this magic wand throughout the platform.
The moral of the story is that you don't need to CHOOSE to use AI. It's going to be in everything you do whether you like it or not. So relax, just keep doing what you're doing. And keep an eye out for that magic wand.
Dave Will
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "Walk faster and smile less, because perception is reality." Dave took this feedback to heart and started a business based on the antithesis of this advice. Fourteen years later, Dave successfully sold Peach New Media, a Learning Management System for associations, which is now part of Community Brands.
Since then, Dave and his leadership team from Peach built an engagement platform called PropFuel, the first Conversational Engagement platform designed specifically for member based organizations to improve member engagement using the Ask, Capture, Act methodology.
Dave lives on the South Shore of Massachusetts with his 3 boys, 3 boy dogs and his formidable wife, Nicole. He's an endurance runner and pretends to work from his boat in Buzzards Bay, MA as much as possible all summer long.