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Ashley Wucher

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Ashley Wucher

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Director of Client Success
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The best thing about working at PropFuel is seeing the moment when an association realizes they can actually predict member behavior — and then act on it before it’s too late.

— Sarah Chen

Client Success

Ashley Wucher

Director of Client Success

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https://www.linkedin.com/in/ashley-w-64b0b71b4/

ashley@propfuel.com

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About

Ashley Wucher is PropFuel's Director of Client Success, with 8 years of experience in association marketing and membership. Her favorite thing about working with clients is watching them become more confident in using the platform and experimenting with out-of-the-box campaign ideas that drive engagement and provide a better member experience.

Ashley graduated from Baylor University with a degree in Marketing and Communications and has a graduate degree from Michigan State University. She is currently based in Waco, Texas, with her husband, Josh, and 12-year-old Shih Tzu, Sully. In her free time, you can find Ashley at Orange Theory Fitness or listening to records from her ever-growing vinyl collection.

Favorite quote: "The greatest glory in living lies not in never falling, but in rising every time we fall." -Nelson Mandela

Areas of Expertise

🔄
Member Retention Strategy

Expertise 1

📈
Engagement Analytics

Expertise 2

🎯
Renewal Automation

Expertise 3

From Sarah’s Desk

Resources and insights Sarah has contributed to

📣

Article

How to Reduce Member Churn Before It Happens

📊

Guide

Engagement Analytics: A Starter’s Guide for Associations

🎯

Webinar

Winning at Renewals: Automation Strategies That Actually Work

More of the Team

MJ

Marcus Johnson

VP of Product

PP

Priya Patel

Head of Marketing

DK

David Kim

Lead Engineer

RT

Rachel Torres

Sales Director

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