Creating Super Member Profiles That Drive Engagement and Personalization

Dave Will

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April 29, 2025

Member profiles shouldn’t be a dusty database—they should be your secret weapon for engagement.

Join PropFuel CEO and Co-Founder Dave Will on April 29 at 1 PM ET for a session packed with practical strategies for turning static member data into dynamic profiles that actually do something.

We’ll explore how to collect the right data (without overwhelming your members), build trust through two-way interactions, and use that insight to unlock true personalization at scale. Whether you're building journeys manually or with AI, it all starts here—with better profiles.

What you’ll take away:

  • What makes a profile “super” (and what data actually matters)
  • Tips to collect and update member info without friction
  • How AI and automation make personalization scalable

Let’s move beyond outdated forms and assumptions—and start building profiles that power real engagement.

Click Here to Register!