Your renewal strategy shouldn’t feel like guesswork — and it definitely shouldn’t depend on crossed fingers. In this session we take a practical look at how associations can move beyond reminder emails and start uncovering real insights that actually shape renewal outcomes. Not with more assumptions, but with the right questions at the right moments.

We’ll break down what it takes to:

• Shift from talking at members to actually hearing what they think and need
• Use simple, timely questions to surface value perception, event feedback, and renewal intent
• Spot early signals so you’re never surprised by who renews (or doesn’t)
• Turn what you learn into smarter decisions about where to focus your time and energy

You’ll walk away with clear, actionable tactics you can use right away to make renewals more predictable, more personal, and far more insightful — no complex data project required.