Show Notes
Students face real barriers before they'll join: they don't know the organization or what membership actually includes, they're watching every dollar, and many don't feel like they belong yet. Most associations don't find any of this out until it's too late to act on it.
In this session, Kaleigh Quinn of NASP joins Brittany to walk through how NASP turned a routine moment, a student creating an account on their website, into the start of the membership relationship. A short series of questions at that moment shows NASP exactly what's holding each student back, and the follow-up speaks directly to that concern, whether it's cost, relevance, or fit.
During the session, they cover:
- Why a routine student account sign-up is the ideal moment to start the membership conversation
- The short series of questions NASP asks, and what each answer reveals about cost, relevance, or fit
- How the follow-up messaging addresses the specific concern holding each student back
- How the campaign now drives both new student acquisition and early retention, before a single student pays dues