Show Notes
Your campaigns are already generating the data. Opens, non-opens, clicks, drop-offs, sentiment, patterns across member types, it's all there. The problem isn't that you don't have enough information. It's that nobody has the time to comb through all of it, campaign after campaign, and figure out what it's actually telling you.
That's what Signals was built to fix.
In this session, Dave Will, CEO and Founder of PropFuel, is joined by Ken Root, Director of Membership at the International Hearing Society, to walk through Membership AI, specifically Signals, the newest layer inside PropFuel that reads your campaign data and surfaces the few things worth acting on, without making you dig for them.
During the session, they cover:
- Why the data problem isn't about collecting more, it's about knowing which patterns matter
- How Signals cuts through "spreadsheet-y" campaign data and raises clear flags for action
- How AI-generated Segments take the next step, turning a signal into a targeted group ready to engage
- A real example from IHS: how one simple question about board certification helped Ken identify the 56 members worth a direct conversation — out of 3,200
If your team is sitting on campaign data you know you should be using but never quite get to, this session shows you what it looks like when the work gets done for you.