Show Notes
Most associations track opens and clicks and call it engagement. But an open doesn't tell you what a member is planning to do, and by the time you find out for sure, it's often too late to act on it.
In this session, our CEO Dave Will makes the case for asking instead of guessing. A one-click question like "Are you planning to renew?" or "Do you plan on attending?" asks for less than a full response, but it hands you something opens and clicks never will: a direct read on intent, straight from the member.
During the session, he covers:
- Why "Are you planning to renew?" outperforms "Renew now," even though it asks for less
- What each answer (yes, maybe, no, no response) tells you and what to do with it
- How to build a nurture campaign for members who said yes but haven't renewed yet
- How to stop spending campaign effort on members who have already decided to leave