Join us on Thursday, August 21 at 2 PM ET for a live webinar: The Certification Journey.

Certifications are more than a checkbox for your members, they’re a journey. Often times, associations focus only on the transaction: apply, pass, renew.

But what about all the moments in between?

We're exploring how associations can create meaningful engagement throughout the full certification lifecycle—from early interest and application, to exam prep, post-certification support, and renewal. We’ll show real examples of how organizations are using PropFuel across channels (email, SMS, and web) to meet members where they are and move them forward.

You’ll learn how to identify key decision points, use conversational engagement to reduce friction, and design a member experience that supports both your goals and your learners’.

Key Takeaways:

• Discover the full lifecycle of a certification program and where engagement opportunities often get missed
• Learn how to personalize communication based on where individuals are in their certification journey
• See real-world examples of how associations are driving interest, action, and renewals with PropFuel
• Leave with campaign ideas that span new prospects, active cert holders, and those at risk of lapsing

Register now to save your spot!