PropFuel associations are experiencing deeper engagement, increased membership and revenue by starting conversations with members, at scale.
Explore our ebooks and case studies below to begin your shift toward more human-like engagement with your current and future members.
In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.Read Story
How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.Read Story
Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.Read Story
Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.Read Story
Recently, an association leader who was on a call with our team re-stated the challenge of association member communications with a baseball analogy. His take: the majority of communications sent to members are “Home Run Emails,” or emails with calls to action that ask a lot of a member. when this communication style is the majority of how your members are interacting with the organization, they begin to tune out, no matter how great your copy is written and call to action is worded. It all looks and feels the same after a while, literally.Read Story
With the release of several industry reports, including MCI’s Association Engagement Index 2022, Higher Logic’s 2022 Association Member Experience Report and Amanda Kaiser’s New Member Engagement Study (NMES), there is a heightened buzz in the association community around how well members are being served, heard and valued. Across these reports, the consensus is that most associations are providing a C level experience. Associations are making some efforts, and members are recognizing them. For example, the Higher Logic report indicates that “64% of members said a personalized member experience is important to them, but only 46% said their association provides a personalized member experience.” There is hope, and still a lot of work to be done when it comes to fully serving members.Read Story
What's the difference between PropFuel and marketing automation? There are some very distinct differences between the two; and, you can use the platforms together to create a powerful, ongoing process of understanding member needs and delivering on them.Read Story
In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges, helped PIHRA gain new member insights and enabled the association to take immediate action.Read Story
Engaging your members and prospects in conversations isn’t just about touchy-feely vibes. It’s about communicating 1-on-1 in a way that mimics human interaction and drives action. That action could be collecting member dues or event registrations, getting member profiles updated, or identifying unique talents or interests among your community members.Read Story
Conversation is what brings people together. It’s what brought me closer to my fellow Brazilians, it’s what made the residents in my hall get engaged, and it’s what got me this internship at PropFuel. Communicating without engaging is just broadcasting, and is less impactful in bringing disconnected people together. PropFuel has given me a chance like no other and I can’t wait to engage with them.Read Story