What's the difference between PropFuel and marketing automation? There are some very distinct differences between the two; and, you can use the platforms together to create a powerful, ongoing process of understanding member needs and delivering on them.

In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges, helped PIHRA gain new member insights and enabled the association to take immediate action.

Engaging your members and prospects in conversations isn’t just about touchy-feely vibes. It’s about communicating 1-on-1 in a way that mimics human interaction and drives action. That action could be collecting member dues or event registrations, getting member profiles updated, or identifying unique talents or interests among your community members.

Conversation is what brings people together. It’s what brought me closer to my fellow Brazilians, it’s what made the residents in my hall get engaged, and it’s what got me this internship at PropFuel. Communicating without engaging is just broadcasting, and is less impactful in bringing disconnected people together. PropFuel has given me a chance like no other and I can’t wait to engage with them.

Have you ever purchased a system or product with every intention of using it, but then it just sits on the shelf? I believe this comes down to the learning curve and time balance. Typically after you buy, there will be a short window where a company will download tons of information to you, just to cut you loose to figure it out. In the wings if you have questions, but for the most part they disappear.

PropFuel takes pride in connecting associations with their members. I wanted to work somewhere I was proud to call home, and customer service is extremely important to me - as a consumer and as an employee. PropFuel understands customer service is crucial, and that everyone benefits from quality interactions.