Articles on how context can help you supercharge your engagement efforts.
Member-based organizations face a common challenge: keeping their members engaged and retaining them year after year. A significant part of addressing this challenge involves winning back those who have lapsed. The reasons behind a member's decision not to renew can vary widely, from a perceived lack of value to simply forgetting to renew. PropFuel, a conversational engagement platform for email and SMS engagement, offers a unique approach to not only understand why members lapse but also how to win them back effectively.
Read StoryThe key to better engagement is unveiled: treating association members as individuals with unique needs and emotions, just as you would in a face-to-face interaction. If you'd engage with a new member in person, why not carry that approach into your digital interactions? Explore how this "human" approach can work wonders across various engagement scenarios.
Read StoryWe all get dozens of emails daily, so how can you stand apart from them and send what truly draws members in? The 4 reasons members pay attention; wants, easy, fear, and trust. It's important to understand the people you're trying to engage and give them something they want, make it easy, give them a fearless choice, and be a reliable source. By asking questions at the individual level about these 4 things, you can treat exchanges to maximize engagement.
Read StoryMember-based organizations face a common challenge: keeping their members engaged and retaining them year after year. A significant part of addressing this challenge involves winning back those who have lapsed. The reasons behind a member's decision not to renew can vary widely, from a perceived lack of value to simply forgetting to renew. PropFuel, a conversational engagement platform for email and SMS engagement, offers a unique approach to not only understand why members lapse but also how to win them back effectively.
Read StoryElevate your member engagement strategies with insights from Dave Will, Co-Founder & CEO of PropFuel. Dive into PropFuel where the art of conversation meets cutting-edge technology. Learn how our question-based listening platform revolutionizes engagement and transforms how associations interact with members. Discover how PropFuel collects member data and acts on it immediately, paving the way for more relevant, personalized interactions. Embrace the future of member engagement with PropFuel and transform how your organization connects, retains, and grows its membership base.
Read StoryUnlock the secrets to boosting member retention rates with inspiration from the world of magic. Discover how to create enchanting member experiences by eliminating friction in their journey, streamlining processes, and engaging in digital mind-reading. Learn the art of building lasting connections, acknowledging milestones, and fostering a sense of belonging. Embrace the magic to make member attrition disappear and transform your association into a captivating success story.
Read StoryEveryone says, “We need to segment our audience,” as if that’s the solution. It’s not. All that does is puts people in buckets. Nobody puts Baby in a bucket #PatrickSwayzeRules I’m not bashing segments completely. Naturally, segmentation is way better than mass emailing everything to everyone, but it’s far from the end-all. Segmentation is a good start, and it does get us closer to the goal, but experts in our space need to do better in terms of thought leadership on this topic.
Read StoryUnlock time-saving possibilities with Blueprints for campaigns in PropFuel. Easily transition from creator to editor, leveraging automation and AI to craft personalized onboarding campaigns that enhance member retention. In the midst of daily chaos, taking a moment to pause is essential. Follow a six-step efficiency plan: review goals, identify and prioritize issues, map processes, self-educate, and optimize through automation and outsourcing. Regardless of your role, you can implement these strategies to improve membership engagement and retention, even with limited resources.
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