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PropFuel Blog

Articles on how context can help you supercharge your engagement efforts.

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Creating Event Registration Campaigns to Sell Seats

I’m always excited when a new client goes “live”— what we at PropFuel call sending your first campaign out — and this past week was no exception! One of our clients, Oklahoma Society of Certified Public Accountants (OSCPA), went live with an event registration campaign last week and saw big success. Here are some things that worked and what we'll do differently in the future. I hope this jogs your creativity and encourages you to build a similar campaign.

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Five Ways Your Member Engagement is Just Like Dating (And How to Decrease Your Chances of Being Ghosted)

Member engagement is just like dating. Members are evaluating your association all the time, with every touchpoint, as though you are dating. And at any point, the association can be ghosted when the member decides the value isn’t there. So, what is the only reasonable, proactive action we can take to learn more about individuals, find out what they need, get a pulse on how they’re feeling or find out if something has gone wrong?

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Do You Feel as Though You Should Be Talking More With Your Members?

Talking to individual members of your association is really time consuming. It's exhausting, too, and I know you have limited resources. We all do.I feel like we should talk to our members as often as we can. I ask this question because it's a conversation I've been having with people more and more, as we're trying to help make it easier for you to talk to your members.

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Introducing the Conversational Inbox

The Conversational Inbox is here! The PropFuel development team has been hard at work to bring you this brand-new concept, built to allow you to continue the conversation with your members after their initial response to a campaign.

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A Closer Look at Mail Privacy Protection

It’s been a few weeks since the release of iOS15, and we’ve been able to learn a bit more about what these changes mean beyond skewed open rates. Hint: if you’re still relying on tracking your members’ online activity to draw conclusions about what they need instead of just asking them, then MPP has real consequences that go beyond your open rates.

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Striking the Right Tone in Emails to Build Member Relationships

Effective messaging isn’t all about what you say; it’s also about how you say it. Your tone can completely change your copy, so it’s important to strike the right balance in your member communications to convey the right tone, especially in our increasingly virtual world.

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