Articles on how context can help you supercharge your engagement efforts.
Thinking back on my decade plus of association marketing experience, it's clear to me the instances when I felt most impactful as a marketer. I was most connected when I communicated directly with members, whether it was at an in-person conference, on a webinar or on the phone. But our team wasn't always doing a good job of listening.Read Story
Today, my partner, Cameron and I are building another software company called PropFuel, and not only do I love the product, but I also love our clients, and I really love working with our team. There are 4 of us here. Bri runs marketing. Ryan sells. Cam makes the software work. And I get to play with our clients. But, Ryan is selling a lot and we're growing quite fast now. I need some help.Read Story
One PropFuel client conducted a 3-month experiment to determine which method of post-trial communications would result in more new member conversions: their existing email technology or PropFuel. Which campaign resulted in higher membership conversions?Read Story
Satisfaction data can be gathered not only for the association to get big picture views and make decisions from them. Using PropFuel, satisfaction can be captured by associations to hear the Voice of the Member – unique feedback from each individual – and then act on it. A survey is limited in these individual listening and action-based steps.Read Story
I've been seeing a ton of questions online recently about how to improve the effectiveness and response rate of an exit survey after a member lapses.When I see these, it makes me scratch my head. Why wouldn't we focus on winning them back while also finding out more from the member? Otherwise, we're just presuming their status as a lapsed member is the end of the road and only sending them a survey asking them questions.Read Story