Articles on how context can help you supercharge your engagement efforts.
In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges, helped PIHRA gain new member insights and enabled the association to take immediate action.
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Engaging your members and prospects in conversations isn’t just about touchy-feely vibes. It’s about communicating 1-on-1 in a way that mimics human interaction and drives action. That action could be collecting member dues or event registrations, getting member profiles updated, or identifying unique talents or interests among your community members.
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Conversation is what brings people together. It’s what brought me closer to my fellow Brazilians, it’s what made the residents in my hall get engaged, and it’s what got me this internship at PropFuel. Communicating without engaging is just broadcasting, and is less impactful in bringing disconnected people together. PropFuel has given me a chance like no other and I can’t wait to engage with them.
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Member engagement is just like dating. Members are evaluating your association all the time, with every touchpoint, as though you are dating. And at any point, the association can be ghosted when the member decides the value isn’t there. So, what is the only reasonable, proactive action we can take to learn more about individuals, find out what they need, get a pulse on how they’re feeling or find out if something has gone wrong?
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Talking to individual members of your association is really time consuming. It's exhausting, too, and I know you have limited resources. We all do.I feel like we should talk to our members as often as we can. I ask this question because it's a conversation I've been having with people more and more, as we're trying to help make it easier for you to talk to your members.
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The Conversational Inbox is here! The PropFuel development team has been hard at work to bring you this brand-new concept, built to allow you to continue the conversation with your members after their initial response to a campaign.
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It’s been a few weeks since the release of iOS15, and we’ve been able to learn a bit more about what these changes mean beyond skewed open rates. Hint: if you’re still relying on tracking your members’ online activity to draw conclusions about what they need instead of just asking them, then MPP has real consequences that go beyond your open rates.
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Effective messaging isn’t all about what you say; it’s also about how you say it. Your tone can completely change your copy, so it’s important to strike the right balance in your member communications to convey the right tone, especially in our increasingly virtual world.
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It's no secret that OTF knows how to create a strong culture that translates to membership growth, but what is the secret sauce? I've learned a few things about member engagement over my four years as an "OTF-er", and I wanted to share why I think the OTF way works.
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