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PropFuel Blog

Articles on how context can help you supercharge your engagement efforts.

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A Closer Look at Mail Privacy Protection

It’s been a few weeks since the release of iOS15, and we’ve been able to learn a bit more about what these changes mean beyond skewed open rates. Hint: if you’re still relying on tracking your members’ online activity to draw conclusions about what they need instead of just asking them, then MPP has real consequences that go beyond your open rates.

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Striking the Right Tone in Emails to Build Member Relationships

Effective messaging isn’t all about what you say; it’s also about how you say it. Your tone can completely change your copy, so it’s important to strike the right balance in your member communications to convey the right tone, especially in our increasingly virtual world.

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Creating an OrangeTheory Fitness Culture at Associations

It's no secret that OTF knows how to create a strong culture that translates to membership growth, but what is the secret sauce? I've learned a few things about member engagement over my four years as an "OTF-er", and I wanted to share why I think the OTF way works.

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Questions: Asking the Right Ones at the Right Time

It can be hard to take the conversational approach that you’ve worked your whole life to perfect in face-to-face conversation and translate it to PropFuel to create a more meaningful member experience, especially since conversational engagement is such a new approach to email. We've created the PropFuel Question Guide to make it easy.

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Infusion Nurses Society Uses PropFuel for DEI Initiative, Member Profile Building

In our newest case study featuring Infusion Nurses Society, we highlight fresh use cases of the platform that I think you’ll want to consider. One is an open text campaign asking for member stories on DEI (Diversity, Equity & Inclusion). The second is a profile building campaign, where INS helped members update thousands of member data fields with just a click or two.

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Big Tech Changes and Open Rates: What Does it Mean for Associations?

Apple's anticipated iOS15 is expected to be released next week. Among its new features will be Mail Privacy Protection, which will stop senders from using invisible tracking pixels to collect information about the recipient, including when someone opens an email. This change will have a profound impact on your analytics if you're looking only at open rate and other tracking instead of having conversations with your members.

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