Articles on how context can help you supercharge your engagement efforts.
It can be hard to take the conversational approach that you’ve worked your whole life to perfect in face-to-face conversation and translate it to PropFuel to create a more meaningful member experience, especially since conversational engagement is such a new approach to email. We've created the PropFuel Question Guide to make it easy.
Read Story
In our newest case study featuring Infusion Nurses Society, we highlight fresh use cases of the platform that I think you’ll want to consider. One is an open text campaign asking for member stories on DEI (Diversity, Equity & Inclusion). The second is a profile building campaign, where INS helped members update thousands of member data fields with just a click or two.
Read Story
Apple's anticipated iOS15 is expected to be released next week. Among its new features will be Mail Privacy Protection, which will stop senders from using invisible tracking pixels to collect information about the recipient, including when someone opens an email. This change will have a profound impact on your analytics if you're looking only at open rate and other tracking instead of having conversations with your members.
Read Story
Conversational Engagement flips the personalization aspect on its head. Instead of deciding what your member is most likely to be interested in, you simply ask them! The goal here is to be personal, not just personalized. Ask questions, be curious, turn some of your one-way broadcasts into two-way conversations.
Read Story
Every engaging conversation starts with a prompt and a question, leads to capturing an answer for context and then drives a relevant response.That's what this thing called "Conversational Engagement" is all about. It's mimicking the structure of real human interaction and creating an automated way of doing it with thousands of people, all at once.
Read Story
If you have a choice between sending personalized and non-personalized broadcasts, personalization is always better. But, there is still something missing: at the end of the day, you are still sending mass communication.
Read Story
Your members are not all perfectly representative pieces of your whole membership. They are individual people with individual needs. Knowing that 35 percent of your members are interested in online earning does not tell you what Britney is looking for right now. Statistics are useful for looking at the big group, but they do not apply to individuals.
Read Story
Conversational Engagement is based on the premise that what your members have to tell you is just as important as what you have to tell your members. There are many ways to get your members to talk to you; we call them conversation starters.
Read Story
As association professionals with heaps of valuable information to share digitally with our members, we’ve all found ourselves asking “what’s missing?” That is, “why am I sending emails and not getting the response I need.” Whether event or education registration, membership renewals and everything in between, we all wish engagement was higher.
Read Story
