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Articles on how context can help you supercharge your engagement efforts.
The key to better engagement is unveiled: treating association members as individuals with unique needs and emotions, just as you would in a face-to-face interaction. If you'd engage with a new member in person, why not carry that approach into your digital interactions? Explore how this "human" approach can work wonders across various engagement scenarios.
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We all get dozens of emails daily, so how can you stand apart from them and send what truly draws members in? The 4 reasons members pay attention; wants, easy, fear, and trust. It's important to understand the people you're trying to engage and give them something they want, make it easy, give them a fearless choice, and be a reliable source. By asking questions at the individual level about these 4 things, you can treat exchanges to maximize engagement.
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The next time you go to build a communication for members, whether it’s general engagement, for an event or some other purpose, try this approach and see what happens. Ask yourself, “What would be nice to know from members that they care about, and will help us understand them better?”
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What's the difference between PropFuel and marketing automation? There are some very distinct differences between the two; and, you can use the platforms together to create a powerful, ongoing process of understanding member needs and delivering on them.
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges, helped PIHRA gain new member insights and enabled the association to take immediate action.
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Engaging your members and prospects in conversations isn’t just about touchy-feely vibes. It’s about communicating 1-on-1 in a way that mimics human interaction and drives action. That action could be collecting member dues or event registrations, getting member profiles updated, or identifying unique talents or interests among your community members.
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Conversation is what brings people together. It’s what brought me closer to my fellow Brazilians, it’s what made the residents in my hall get engaged, and it’s what got me this internship at PropFuel. Communicating without engaging is just broadcasting, and is less impactful in bringing disconnected people together. PropFuel has given me a chance like no other and I can’t wait to engage with them.
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Have you ever purchased a system or product with every intention of using it, but then it just sits on the shelf? I believe this comes down to the learning curve and time balance. Typically after you buy, there will be a short window where a company will download tons of information to you, just to cut you loose to figure it out. In the wings if you have questions, but for the most part they disappear.
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PropFuel takes pride in connecting associations with their members. I wanted to work somewhere I was proud to call home, and customer service is extremely important to me - as a consumer and as an employee. PropFuel understands customer service is crucial, and that everyone benefits from quality interactions.
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