Subscribe to 100 Questions Associations Should Be Asking Members (4-part weekly email + ebook)

PropFuel Events

Welcome to the heart of PropFuel's exceptional gatherings. Discover our carefully curated events designed to inspire, educate, and connect industry leaders. Stay updated on upcoming opportunities to engage with the forefront of customer engagement and feedback. Your path to innovation and networking begins here.

November 15th @1 PM ET

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Member Engagement is an Art and a SCIENCE. Do Both!

If you’ve ever tried to engage members or get them to act and it didn’t work, you’re not alone. The key is, don’t keep doing it and expect different results! In this interactive session, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership, renewal and general member engagement results.

‍Learn how to get personalized feedback to determine the best engagement strategies for your organization
* Learn how to acquire an understanding of how to use both analytics and creativity to boost member engagement
* Learn how to leverage insights from experiments to design effective communication pieces
* Learn how to save time and resources by avoiding ineffective methods or engaging members in the wrong ways

November 16th @11 AM ET

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How to Merge Your Sources and Clean Your Data to Effectively Impact Your Members

Is your association struggling to gain a unified view of your members? Is outdated, incomplete, or inconsistent data impeding effective member service and the potential for personalized marketing?  With more data entering the system every day, how do we clean up what we already have and ensure new information isn’t following the same path?

If the quality of your data is holding you back and the quantity of it is keeping you from making changes, the solution is in reach.

Join Sidecar, MemberJunctions Co-Founder Hilton Gray, Skip, and PropFuels Co-Founder Cameron Aubuchon as we define data quality and dive into the implications it has on your organization. Better your communications, personalize your outreach, and impact your community by improving your collected information.

Key highlights:
- The difference between good and bad data and the impact both can have on an organization.
- How to employ automated processes to clean up your data and better connect with your members.
- How to enrich and verify your data as part of an overall data governance strategy.

All Posts

The Case Against Segments 

Everyone says, “We need to segment our audience,” as if that’s the solution. It’s not. All that does is puts people in buckets. Nobody puts Baby in a bucket #PatrickSwayzeRules I’m not bashing segments completely. Naturally, segmentation is way better than mass emailing everything to everyone, but it’s far from the end-all. Segmentation is a good start, and it does get us closer to the goal, but experts in our space need to do better in terms of thought leadership on this topic.

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How to Free Up Time for You and Your Team (and do things better)

Unlock time-saving possibilities with Blueprints for campaigns in PropFuel. Easily transition from creator to editor, leveraging automation and AI to craft personalized onboarding campaigns that enhance member retention. In the midst of daily chaos, taking a moment to pause is essential. Follow a six-step efficiency plan: review goals, identify and prioritize issues, map processes, self-educate, and optimize through automation and outsourcing. Regardless of your role, you can implement these strategies to improve membership engagement and retention, even with limited resources.

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The Single Key to Better Engagement

The key to better engagement is unveiled: treating association members as individuals with unique needs and emotions, just as you would in a face-to-face interaction. If you'd engage with a new member in person, why not carry that approach into your digital interactions? Explore how this "human" approach can work wonders across various engagement scenarios.

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The 4 Reasons Members Pay Attention

We all get dozens of emails daily, so how can you stand apart from them and send what truly draws members in? The 4 reasons members pay attention; wants, easy, fear, and trust. It's important to understand the people you're trying to engage and give them something they want, make it easy, give them a fearless choice, and be a reliable source. By asking questions at the individual level about these 4 things, you can treat exchanges to maximize engagement.

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What Questions Should You Ask Your Members?

The next time you go to build a communication for members, whether it’s general engagement, for an event or some other purpose, try this approach and see what happens. Ask yourself, “What would be nice to know from members that they care about, and will help us understand them better?”

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No Need to Fear the Software Scaries

Have you heard of the Sunday Scaries? I’ve suffered from this phenomenon myself. If you’re not familiar with the term, it refers to the anxiety - perhaps, dread - that many people feel on Sunday, in anticipation of the work week ahead. Ironically, in the process of anticipating Monday, having the Sunday Scaries actually robs one of the enjoyment of half of their weekend.

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