International Technology Law Association realized they had the opportunity to engage 1,300 nonmember webinar registrants with the intent of converting them to paid members. A traditional campaign to these prospects might’ve included a series of emails highlighting member benefits, and perhaps a membership discount or other incentive to join.
Instead, they simply asked the prospects a series of questions including the straightforward,
“Would you consider joining ITechLaw as a member?”
PropFuel’s Ask-Capture-Act methodology enables prospects and members to engage without the friction of traditional email. In this case, the organization simply asked the question, captured context and delivered personalized calls to action based on real time information.
The results might surprise you... download the ITechLaw case study to see what happened!