See how ASAE is engaging members year-round in our latest case study
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Finding, Converting & Keeping Members

Discovering potential members, getting them to join and keeping them: it's what member-based associations do! PropFuel client, Missouri State Teachers Association, is rocking it. They're using PropFuel as a central piece of their technology stack, from generating potential member leads to winning back lapsed members.

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Three Tips to More Deeply Engage Your Members

At PropFuel, we're all about helping associations connect more personally with members and future members. Here are a few quick tips on how to do it!

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Guessing vs. Knowing When Engaging Members

Thinking back on my decade plus of association marketing experience, it's clear to me the instances when I felt most impactful as a marketer. I was most connected when I communicated directly with members, whether it was at an in-person conference, on a webinar or on the phone. But our team wasn't always doing a good job of listening.

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We're Growing and We Need Your Help

Today, my partner, Cameron and I are building another software company called PropFuel, and not only do I love the product, but I also love our clients, and I really love working with our team. There are 4 of us here. Bri runs marketing. Ryan sells. Cam makes the software work. And I get to play with our clients. But, Ryan is selling a lot and we're growing quite fast now. I need some help.

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PropFuel vs. Traditional Marketing: New Member Acquisition

One PropFuel client conducted a 3-month experiment to determine which method of post-trial communications would result in more new member conversions: their existing email technology or PropFuel. Which campaign resulted in higher membership conversions?

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What is Satisfaction Data and How Can It Be Used for Deeper Member Engagement?

Satisfaction data can be gathered not only for the association to get big picture views and make decisions from them. Using PropFuel, satisfaction can be captured by associations to hear the Voice of the Member – unique feedback from each individual – and then act on it. A survey is limited in these individual listening and action-based steps.

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How to Improve the Exit Survey

I've been seeing a ton of questions online recently about how to improve the effectiveness and response rate of an exit survey after a member lapses.When I see these, it makes me scratch my head. Why wouldn't we focus on winning them back while also finding out more from the member? Otherwise, we're just presuming their status as a lapsed member is the end of the road and only sending them a survey asking them questions.

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What is Interest Data and Why Does It Matter?

While associations often know the basics about their members - profile data, for example - they know less about what interests their members. Why does it matter what interests individuals, outside of association-related benefits and offerings?

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The Hierarchy of Conversational Engagement

Conversational engagement is about finding and acting on opportunities for 2-way interaction with members. With traditional marketing and engagement tactics, the one-to-one connection is sporadic and by happenstance. With conversational engagement, you’re purposely harvesting connections with individuals.

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What is Intent Data?

For associations, one of the most frustrating and challenging aspects of member data is its static nature. Who moved last month and needs to update his address? Who gained a new credential? Why did these members decide to wait until after the early bird deadline to register for the conference? While the association might have some general idea of the answers to these questions, it doesn't really know what’s current and what’s not. And beyond basic information, the organization also doesn't know what each member intends to do.

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One Easy Way to Make Your Members Not Talk to You

As associations, you're aligned with your members on your unique mission to impact the world. You're not selling shoes. So please, look for opportunities for your members to talk to you.

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What is Profile Data and Why Does It Matter?

Of the various types of data gathered by organizations today, profile data is the most essential information gathered on members and prospective members. It seems straightforward, but what happens to this data year after year?

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Engagement During Times of Separation: How Associations are Staying Connected with Their Members

The year 2020 brought its share of challenges; still, associations were able to connect with their members through two-way, individualized engagement. They Asked compelling questions, Captured insights directly from the voices of their members and Acted on their needs in real time.

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Why Members Join & Why They Renew

Why do your members join? I'm surprised at how often I hear "discounts." It's pretty much tied with "content and resources." Instead, let's help them get connected with other members, with the staff, with mentors and mentees. Let's get them volunteering and interacting with their peers.

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Santa Signs with PropFuel to ASK, CAPTURE and ACT

Now instead of trying to connect with millions of children, one at a time, asking questions (which only Santa could do, by the way), he's opted to check-in with kids by asking questions year round and marrying the feedback with "behavioral" data to act accordingly - pun intended.

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PropFuel and Marketing Automation

You might be thinking, “My marketing automation system already does that.” While there are common threads in functionality between PropFuel and marketing automation systems - such as outbound email, “if this/ then that” workflows and behavioral data measurement, including opens, clicks and downloads - organizations use PropFuel to achieve different engagement outcomes entirely.

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What is Behavioral Data?

Behavioral data represents a wide range of actions and engagements by members and prospects of your organization. While some behavioral data could be sitting in your AMS or CRM, it’s likely that a lot of this data is recorded and housed in your marketing and communications platforms. Now that you have it, what do you do with it?

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What do Bear Grylls and Black Mirror Have in Common?

The directors behind these shows have created brilliant stories that draw us in. They create a story and show it to us. Much like Stephen King or J.K. Rowling write and tell us a story. They're brilliant at what they do.

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ASAE uses the ASK, CAPTURE, ACT Method to Engage Members Year-Round

ASAE used PropFuel to build a sequenced, year-round campaign to connect directly with new and renewing members on various aspects of their career, member experience and needs. This is an ongoing campaign, which you get to experience if you are an active ASAE member!

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