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Props to Client Success!

Have you ever purchased a system or product with every intention of using it, but then it just sits on the shelf? I believe this comes down to the learning curve and time balance. Typically after you buy, there will be a short window where a company will download tons of information to you, just to cut you loose to figure it out. In the wings if you have questions, but for the most part they disappear.

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The Perfect Place to Land

PropFuel takes pride in connecting associations with their members. I wanted to work somewhere I was proud to call home, and customer service is extremely important to me - as a consumer and as an employee. PropFuel understands customer service is crucial, and that everyone benefits from quality interactions.

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Creating Event Registration Campaigns to Sell Seats

I’m always excited when a new client goes “live”— what we at PropFuel call sending your first campaign out — and this past week was no exception! One of our clients, Oklahoma Society of Certified Public Accountants (OSCPA), went live with an event registration campaign last week and saw big success. Here are some things that worked and what we'll do differently in the future. I hope this jogs your creativity and encourages you to build a similar campaign.

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Please Welcome the Newest PropFuel Team Member: Lisa McNeil!

What drew me to PropFuel is the true sense of family that I felt with this team. I am not just talking about the internal team, but also seeing how each PropFuel team member truly takes in our clients as part of the family, too. This product allows you to step inside the brain of your members and deliver on their needs. It takes the guess work away and allows you to focus on providing true value at the individual level. After all, who really enjoys the old, “throw some spaghetti at the wall and see what sticks” mentality of engagement?

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Five Ways Your Member Engagement is Just Like Dating (And How to Decrease Your Chances of Being Ghosted)

Member engagement is just like dating. Members are evaluating your association all the time, with every touchpoint, as though you are dating. And at any point, the association can be ghosted when the member decides the value isn’t there. So, what is the only reasonable, proactive action we can take to learn more about individuals, find out what they need, get a pulse on how they’re feeling or find out if something has gone wrong?

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Do You Feel as Though You Should Be Talking More With Your Members?

Talking to individual members of your association is really time consuming. It's exhausting, too, and I know you have limited resources. We all do.I feel like we should talk to our members as often as we can. I ask this question because it's a conversation I've been having with people more and more, as we're trying to help make it easier for you to talk to your members.

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Introducing the Conversational Inbox

The Conversational Inbox is here! The PropFuel development team has been hard at work to bring you this brand-new concept, built to allow you to continue the conversation with your members after their initial response to a campaign.

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A Closer Look at Mail Privacy Protection

It’s been a few weeks since the release of iOS15, and we’ve been able to learn a bit more about what these changes mean beyond skewed open rates. Hint: if you’re still relying on tracking your members’ online activity to draw conclusions about what they need instead of just asking them, then MPP has real consequences that go beyond your open rates.

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Striking the Right Tone in Emails to Build Member Relationships

Effective messaging isn’t all about what you say; it’s also about how you say it. Your tone can completely change your copy, so it’s important to strike the right balance in your member communications to convey the right tone, especially in our increasingly virtual world.

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Creating an OrangeTheory Fitness Culture at Associations

It's no secret that OTF knows how to create a strong culture that translates to membership growth, but what is the secret sauce? I've learned a few things about member engagement over my four years as an "OTF-er", and I wanted to share why I think the OTF way works.

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Questions: Asking the Right Ones at the Right Time

It can be hard to take the conversational approach that you’ve worked your whole life to perfect in face-to-face conversation and translate it to PropFuel to create a more meaningful member experience, especially since conversational engagement is such a new approach to email. We've created the PropFuel Question Guide to make it easy.

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Infusion Nurses Society Uses PropFuel for DEI Initiative, Member Profile Building

In our newest case study featuring Infusion Nurses Society, we highlight fresh use cases of the platform that I think you’ll want to consider. One is an open text campaign asking for member stories on DEI (Diversity, Equity & Inclusion). The second is a profile building campaign, where INS helped members update thousands of member data fields with just a click or two.

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Big Tech Changes and Open Rates: What Does it Mean for Associations?

Apple's anticipated iOS15 is expected to be released next week. Among its new features will be Mail Privacy Protection, which will stop senders from using invisible tracking pixels to collect information about the recipient, including when someone opens an email. This change will have a profound impact on your analytics if you're looking only at open rate and other tracking instead of having conversations with your members.

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What is Zero Party Data Anyway?

You’ve probably heard something recently about “zero party data” (ZPD). The term is everywhere in the marketing and tech world, and it’s showing no sign of going away anytime soon thanks to increased consumer awareness of online privacy and some big tech privacy changes in recent years, like the anticipated release of Apple iOS 15 later this month.

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Are You Inviting Your Members to Engage?

Chances are, if you’re only sending broadcast emails then your members are less engaged than you think, even if your open rates tell a different story. That’s because open rates and engagement aren’t the same thing. Open rates simply tell us that someone opened our email. We can’t tell whether they found it helpful or whether they need something more that wasn’t included in our email.

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Using Technology to Have Conversations at Scale

The challenge in embracing Conversational Engagement is figuring out how to take a concept that works well when you have one person - or 10 people - to talk to, and make it work with 1,000 or 10,000 or 50,000 people. As is increasingly the case in today’s world, the solution can be found in technology.

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Mimicking How Humans Communicate

Every engaging conversation starts with a prompt and a question, leads to capturing an answer for context and then drives a relevant response.That's what this thing called "Conversational Engagement" is all about. It's mimicking the structure of real human interaction and creating an automated way of doing it with thousands of people, all at once.

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Making Personalization Personal With Conversational Engagement

Conversational Engagement flips the personalization aspect on its head. Instead of deciding what your member is most likely to be interested in, you simply ask them! The goal here is to be personal, not just personalized. Ask questions, be curious, turn some of your one-way broadcasts into two-way conversations.

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What’s Missing After Personalization?

If you have a choice between sending personalized and non-personalized broadcasts, personalization is always better. But, there is still something missing: at the end of the day, you are still sending mass communication.

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How Well Do You Know Your Members?

Your members are not all perfectly representative pieces of your whole membership. They are individual people with individual needs. Knowing that 35 percent of your members are interested in online earning does not tell you what Britney is looking for right now. Statistics are useful for looking at the big group, but they do not apply to individuals.

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Two-Way Communications

Conversational Engagement is based on the premise that what your members have to tell you is just as important as what you have to tell your members. There are many ways to get your members to talk to you; we call them conversation starters.

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What's Missing From Today's Communications?

As association professionals with heaps of valuable information to share digitally with our members, we’ve all found ourselves asking “what’s missing?” That is, “why am I sending emails and not getting the response I need.” Whether event or education registration, membership renewals and everything in between, we all wish engagement was higher.

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Conversational Engagement, the Ebook

Conversational engagement is a concept of two-way, personal communications that enables people to communicate more humanly. Thanks to technology, we can engage members both at scale and on a one-to-one level. The conversational engagement ebook details the concept and ideas to implement it in your organization.

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Stop Frankensteining!

When I interviewed for a position with PropFuel a few weeks ago, I told Dave that I wanted to be part of the team because PropFuel is the tool I needed but didn’t have for the past eight years as an association marketer. I’ve always known how important it was to communicate with members, but for so long I relied on products that only communicated to my members.

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Three Tips to Welcome New Members

One of the things I take great pride in as an entrepreneur is finding the right team to create value, and I nailed it again! I’m so excited to introduce our newest team member who will be focused on your success using PropFuel. Meet Melissa.

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It’s About People, Not Personas

In association communications, generally we know how best to administer digital communications. We try to avoid bombarding members with too many messages. We know that we need to respond to direct messages that come in through our social channels, and promptly. We know that video and photo engage better than copy alone. We know which days of the week to send email for the highest open rate. It’s clinical, isn’t it? Do this, not that. Personas, behaviors, clicks and broadcasts. Our members still are cogs in a wheel, receiving what we spit out and being asked to consume it. In associations or in healthcare, can we afford to treat our members and patients this way? Is it true engagement?

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Personalization is Not Personal: 7 Tactics to be More Human

The people in your organization are not units, or attendees, or registrants, or even members. They’re people. They’re not clicks or opens. We have loads of lists and buckets and bubbles and segments that we put people into to try to understand them better. We send out surveys to dissect them as if they’re deceased frogs in formaldehyde. It’s time to stop thinking about what we want and how to get it and start thinking about building stronger connections with people. With stronger connections, with true one-to-one interaction, we really start to understand each other. There’s a bond.

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Give Your Staff Conversational Superpowers With the PropFuel Integration

With this new Rhythm - PropFuel integration, you have the ability to create queries in Rhythm that feed contacts directly into PropFuel conversational engagement campaigns. These campaigns allow you to ask questions of your members, capture the Voice of the Member through structured and unstructured responses, and take immediate action with automated workflows.

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Finding, Converting & Keeping Members

Discovering potential members, getting them to join and keeping them: it's what member-based associations do! PropFuel client, Missouri State Teachers Association, is rocking it. They're using PropFuel as a central piece of their technology stack, from generating potential member leads to winning back lapsed members.

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Three Tips to More Deeply Engage Your Members

At PropFuel, we're all about helping associations connect more personally with members and future members. Here are a few quick tips on how to do it!

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Guessing vs. Knowing When Engaging Members

Thinking back on my decade plus of association marketing experience, it's clear to me the instances when I felt most impactful as a marketer. I was most connected when I communicated directly with members, whether it was at an in-person conference, on a webinar or on the phone. But our team wasn't always doing a good job of listening.

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We're Growing and We Need Your Help

Today, my partner, Cameron and I are building another software company called PropFuel, and not only do I love the product, but I also love our clients, and I really love working with our team. There are 4 of us here. Bri runs marketing. Ryan sells. Cam makes the software work. And I get to play with our clients. But, Ryan is selling a lot and we're growing quite fast now. I need some help.

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PropFuel vs. Traditional Marketing: New Member Acquisition

One PropFuel client conducted a 3-month experiment to determine which method of post-trial communications would result in more new member conversions: their existing email technology or PropFuel. Which campaign resulted in higher membership conversions?

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What is Satisfaction Data and How Can It Be Used for Deeper Member Engagement?

Satisfaction data can be gathered not only for the association to get big picture views and make decisions from them. Using PropFuel, satisfaction can be captured by associations to hear the Voice of the Member – unique feedback from each individual – and then act on it. A survey is limited in these individual listening and action-based steps.

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How to Improve the Exit Survey

I've been seeing a ton of questions online recently about how to improve the effectiveness and response rate of an exit survey after a member lapses.When I see these, it makes me scratch my head. Why wouldn't we focus on winning them back while also finding out more from the member? Otherwise, we're just presuming their status as a lapsed member is the end of the road and only sending them a survey asking them questions.

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What is Interest Data and Why Does It Matter?

While associations often know the basics about their members - profile data, for example - they know less about what interests their members. Why does it matter what interests individuals, outside of association-related benefits and offerings?

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The Hierarchy of Conversational Engagement

Conversational engagement is about finding and acting on opportunities for 2-way interaction with members. With traditional marketing and engagement tactics, the one-to-one connection is sporadic and by happenstance. With conversational engagement, you’re purposely harvesting connections with individuals.

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What is Intent Data?

For associations, one of the most frustrating and challenging aspects of member data is its static nature. Who moved last month and needs to update his address? Who gained a new credential? Why did these members decide to wait until after the early bird deadline to register for the conference? While the association might have some general idea of the answers to these questions, it doesn't really know what’s current and what’s not. And beyond basic information, the organization also doesn't know what each member intends to do.

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One Easy Way to Make Your Members Not Talk to You

As associations, you're aligned with your members on your unique mission to impact the world. You're not selling shoes. So please, look for opportunities for your members to talk to you.

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What is Profile Data and Why Does It Matter?

Of the various types of data gathered by organizations today, profile data is the most essential information gathered on members and prospective members. It seems straightforward, but what happens to this data year after year?

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Engagement During Times of Separation: How Associations are Staying Connected with Their Members

The year 2020 brought its share of challenges; still, associations were able to connect with their members through two-way, individualized engagement. They Asked compelling questions, Captured insights directly from the voices of their members and Acted on their needs in real time.

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Why Members Join & Why They Renew

Why do your members join? I'm surprised at how often I hear "discounts." It's pretty much tied with "content and resources." Instead, let's help them get connected with other members, with the staff, with mentors and mentees. Let's get them volunteering and interacting with their peers.

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Santa Signs with PropFuel to ASK, CAPTURE and ACT

Now instead of trying to connect with millions of children, one at a time, asking questions (which only Santa could do, by the way), he's opted to check-in with kids by asking questions year round and marrying the feedback with "behavioral" data to act accordingly - pun intended.

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PropFuel and Marketing Automation

You might be thinking, “My marketing automation system already does that.” While there are common threads in functionality between PropFuel and marketing automation systems - such as outbound email, “if this/ then that” workflows and behavioral data measurement, including opens, clicks and downloads - organizations use PropFuel to achieve different engagement outcomes entirely.

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What is Behavioral Data?

Behavioral data represents a wide range of actions and engagements by members and prospects of your organization. While some behavioral data could be sitting in your AMS or CRM, it’s likely that a lot of this data is recorded and housed in your marketing and communications platforms. Now that you have it, what do you do with it?

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What do Bear Grylls and Black Mirror Have in Common?

The directors behind these shows have created brilliant stories that draw us in. They create a story and show it to us. Much like Stephen King or J.K. Rowling write and tell us a story. They're brilliant at what they do.

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ASAE uses the ASK, CAPTURE, ACT Method to Engage Members Year-Round

ASAE used PropFuel to build a sequenced, year-round campaign to connect directly with new and renewing members on various aspects of their career, member experience and needs. This is an ongoing campaign, which you get to experience if you are an active ASAE member!

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