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How PIHRA Unlocked Valuable Member Insights with Minimal Effort

May 3, 2024

If you've ever thought, "I wish I had this member data so I could do this campaign," you and Lili Arguello, Director of Membership, Professionals in Human Resources Organization (PIHRA) are in the same boat!

In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges, helped PIHRA gain new member insights and enabled the association to take immediate action.

Check out the video to learn:

  • How to solve the challenge of missing profile data – especially when it’s as essential as an email address – for consistent member engagement.
  • What to do if you’re looking to launch an initiative, but don’t know if it serves the needs of your current members.
  • How to make it easier and faster for members to provide you with valuable insights, without them even having to log into your AMS or send an email.

You can watch the conversation here. Enjoy!

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