So you already talk to your customers.And you connect with your employees here and there.Good.Have you ever thought about the ROI on your conversations? It costs you time. What's the opportunity cost of that time? Who do you talk to? When do you talk to them? And what do you talk about to maximize the value of your time talking to people.I'll bet you talk to employees more when there's a problem. And I'll bet you talk to your customers more either when a contract is up for renewal or there's a problem.Often there's a misconception that digital platforms are trying to replace these conversations. They're not. They're meant to expose the opportunities that deserve your attention. They'll help you identify who to talk to, when to talk to them and what to talk to them about.Let's look at a couple scenarios:Customer Feedback Scenario 1: You happen to bump into a customer at a conference, over email or in the news... so you reach out to check in. How's it going? What can we do better? Are you satisfied? How's Susie treating you? yadda yadda yadda. And you probably walk away with valuable feedback.Customer Feedback Scenario 2: You've been asking customers for regular feedback for the past several months using PropFuel. Not everyone is responding but that's expected. You see that one of your medium sized clients just responded with feedback telling you that they wish you provided X service to accompany your Y product. Don't they read your emails? Don't they know you DO that. You pick up the phone and call them to share the good news. You can help them even more and you're just increased your top line. Rock on.That's an example of how 15 minutes of your time can either offer a great ROI or a mediocre ROI. SO how do you know who to call, when and what to talk to them about? other than chance?I suspect what's happening now, more than it should, is you talk to people when problems need to be solved. And that's too late.Digital will not fix everything. You still need to do that. But digital tools will help you identify who to talk to, when to talk to them, and what to talk to them about.Gain better insight on your employees and your customers with targeted questions. Expose the opportunities you should be pursuing. Set up a time to see a demo with me or simply learn more about how we can help: www.propfuel.com.