Over the years, we've heard about many strategies that associations use to encourage prospective members to become paid members. They range from the free trial membership, to straightforward "Join Now!" emails, and everything in between.
One of our clients just ran an A/B test of their current traditional marketing campaign versus a PropFuel campaign. This client, a professional healthcare association, utilizes what they call “guest accounts” (trials) as an acquisition strategy. They conducted a 3-month experiment to determine which method of post-trial communications would result in more new member conversions: their existing email technology or PropFuel.
Which campaign resulted in higher membership conversions? Download the case study here to find out!