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Try the PropFuel Experience
In under 5 minutes, see exactly how PropFuel works. Provide your email below and pretend you're a member of our Association of Awesome Associations (AAA for short). Then check your email to get started.
In under 5 minutes, see exactly how PropFuel works. Provide your email below and pretend you're a member of our Association of Awesome Associations (AAA for short). Then check your email to get started.
We work with associations who have a ton of valuable content, products and services to offer, but struggle connecting these solutions with right individuals at scale, in order to meet their needs.
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Smarter syncing, better campaigns, and more ways to engage—see what’s new in PropFuel this quarter.
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VPPPA redefined how they engage members by moving beyond assumptions and traditional surveys. Using PropFuel’s conversational engagement approach, they created personalized pathways instead of one-size-fits-all personas. The result? Higher engagement, more meaningful connections, and a strategy that truly reflects what members want.
Keep ReadingI’m always excited when a new client goes “live”— what we at PropFuel call sending your first campaign out — and this past week was no exception! One of our clients, Oklahoma Society of Certified Public Accountants (OSCPA), went live with an event registration campaign last week and saw big success. Here are some things that worked and what we'll do differently in the future. I hope this jogs your creativity and encourages you to build a similar campaign.
Member engagement is just like dating. Members are evaluating your association all the time, with every touchpoint, as though you are dating. And at any point, the association can be ghosted when the member decides the value isn’t there. So, what is the only reasonable, proactive action we can take to learn more about individuals, find out what they need, get a pulse on how they’re feeling or find out if something has gone wrong?
Talking to individual members of your association is really time consuming. It's exhausting, too, and I know you have limited resources. We all do.I feel like we should talk to our members as often as we can. I ask this question because it's a conversation I've been having with people more and more, as we're trying to help make it easier for you to talk to your members.
It’s been a few weeks since the release of iOS15, and we’ve been able to learn a bit more about what these changes mean beyond skewed open rates. Hint: if you’re still relying on tracking your members’ online activity to draw conclusions about what they need instead of just asking them, then MPP has real consequences that go beyond your open rates.
Effective messaging isn’t all about what you say; it’s also about how you say it. Your tone can completely change your copy, so it’s important to strike the right balance in your member communications to convey the right tone, especially in our increasingly virtual world.
See how the Water Quality Association (WQA) boosted membership renewals by 5% with a strategic, multi-step approach. Learn how accurate data and targeted engagement made a measurable impact. Get insights to elevate your own membership renewal efforts.
In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges and enabled PIHRA to take immediate action.
Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and re-engaging 4,500 lapsed members to encourage renewal. What strategy would they use to accomplish their goals and generate dues revenue?
How are you capturing the voice of the member as part of your pre- and post-conference communications? Take an idea from Amazon's EMEA (Europe, Middle East & Africa) Consumer Talent Acquisition Team: they partnered with Matchbox Virtual Media & PropFuel to create a virtual event experience that felt personal for 200+ team members.
Infusion Nurses Society is an international nonprofit organization representing infusion nurses and other clinicians in the specialty practice of infusion therapy. The association is invested in understanding and learning about each member on a personal level. To get started, they utilized PropFuel for two innovative campaigns: one to explore Diversity, Equity and Inclusion (DEI) challenges, and the other gather accurate member profile data for improved future engagement.
In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
PropFuel Doubles New Member Count Over Traditional Marketing in A/B TestDiscover what happened when one association did a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email software or PropFuel.
Our Voice of the Member e-book introduces the concept of Voice of the Member, which is part of the PropFuel engagement process: Ask, Capture and Act. Capturing the voice of each member tells you what your members are doing and what they need and want in real-time. No longer is there a need for guesswork based on what they purchased or clicked on in the past.
