Welcome to the heart of PropFuel's exceptional gatherings. Discover our carefully curated events designed to inspire, educate, and connect industry leaders. Stay updated on upcoming opportunities to engage with the forefront of customer engagement and feedback. Your path to innovation and networking begins here.
If you’ve ever tried to engage members or get them to act and it didn’t work, you’re not alone. The key is, don’t keep doing it and expect different results! In this interactive session, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership, renewal and general member engagement results.
Learn how to get personalized feedback to determine the best engagement strategies for your organization
* Learn how to acquire an understanding of how to use both analytics and creativity to boost member engagement
* Learn how to leverage insights from experiments to design effective communication pieces
* Learn how to save time and resources by avoiding ineffective methods or engaging members in the wrong ways
Is your association struggling to gain a unified view of your members? Is outdated, incomplete, or inconsistent data impeding effective member service and the potential for personalized marketing? With more data entering the system every day, how do we clean up what we already have and ensure new information isn’t following the same path?
If the quality of your data is holding you back and the quantity of it is keeping you from making changes, the solution is in reach.
Join Sidecar, MemberJunctions Co-Founder Hilton Gray, Skip, and PropFuels Co-Founder Cameron Aubuchon as we define data quality and dive into the implications it has on your organization. Better your communications, personalize your outreach, and impact your community by improving your collected information.
Key highlights:
- The difference between good and bad data and the impact both can have on an organization.
- How to employ automated processes to clean up your data and better connect with your members.
- How to enrich and verify your data as part of an overall data governance strategy.
With the release of several industry reports, including MCI’s Association Engagement Index 2022, Higher Logic’s 2022 Association Member Experience Report and Amanda Kaiser’s New Member Engagement Study (NMES), there is a heightened buzz in the association community around how well members are being served, heard and valued. Across these reports, the consensus is that most associations are providing a C level experience. Associations are making some efforts, and members are recognizing them. For example, the Higher Logic report indicates that “64% of members said a personalized member experience is important to them, but only 46% said their association provides a personalized member experience.” There is hope, and still a lot of work to be done when it comes to fully serving members.
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What's the difference between PropFuel and marketing automation? There are some very distinct differences between the two; and, you can use the platforms together to create a powerful, ongoing process of understanding member needs and delivering on them.
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In our first “Fireside Fuel” – a video conversation to highlight PropFuel client successes – Lili Arguello from PIHRA joins PropFuel team members, Ashley Wucher, Client Success Manager and Brianne Wheeler, Director of Marketing, for a conversation around two campaigns that solved data challenges, helped PIHRA gain new member insights and enabled the association to take immediate action.
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Engaging your members and prospects in conversations isn’t just about touchy-feely vibes. It’s about communicating 1-on-1 in a way that mimics human interaction and drives action. That action could be collecting member dues or event registrations, getting member profiles updated, or identifying unique talents or interests among your community members.
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Conversation is what brings people together. It’s what brought me closer to my fellow Brazilians, it’s what made the residents in my hall get engaged, and it’s what got me this internship at PropFuel. Communicating without engaging is just broadcasting, and is less impactful in bringing disconnected people together. PropFuel has given me a chance like no other and I can’t wait to engage with them.
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Have you ever purchased a system or product with every intention of using it, but then it just sits on the shelf? I believe this comes down to the learning curve and time balance. Typically after you buy, there will be a short window where a company will download tons of information to you, just to cut you loose to figure it out. In the wings if you have questions, but for the most part they disappear.
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